MAYO: Next generation optimization
The Product
MAYO is the next step in mobile ad revenue optimization. With MAYO, publishers no longer rely on manual optimization settings to improve ad revenue performance. Gravite's 100% algorithm-based, server-side optimization solution processes billions of bid requests daily and optimizes all relevant performance parameters automatically in real time.
How it works
MAYO is a learning optimization machine, the result of years of research and experience in mobile ad monetization. As the Gravite servers process billions of ad impressions, the MAYO algorithm measures key parameters continually, analyzing fill rates and CPMs on high granularity. At the same time, it takes into account each app, format, country, device, RTB exchange and ad network and a range of other factors. All relevant parameters are then optimized in real time on all applicable RTB exchanges and ad networks.
Uplift potential
MAYO has increased ad revenue by over 100% for many of Gravite's publishers. The Gravite tech team is constantly working to fine-tune the optimization algorithms and add new parameters to the MAYO solution. MAYO can be combined with mobile header bidding setups to further increase performance.
Case Studies
Steps App
Right from the start StepsApp registered an immediate revenue uplift of 179% within 6 months!
Mobicia
The integration of MAYO (automated, machine learning based optimization) proved especially effective for the bus app and resulted in an increase of revenues to over 260%!
Lite Games
Freed up resources to work on apps. More than doubled their monthly ad revenues with Gravite.
Performance Uplift
Performance
Gravite has delivered a revenue uplift of over 100% for many publishers. Only top advertisers and Ad Networks are integrated in the Gravite solution. With the fully automated MAYO optimization, Gravite makes sure that at any time the highest paying ad is displayed in your app.
More revenue
By utilizing Gravite's products and services, you can experience a substantial boost in your revenue.
Reporting and analytics
The Gravite dashboard delivers all important values and KPI’s at a glance. Gravite gathers all relevant data from all partner Ad Networks via server side reporting interfaces.
Integration
Gravite offers SDKs, Plug-Ins or server-side integration for all major mobile platform.
SDK and Documentation
SDK
Gravite provides a software development kit (SDK) for mobile app developers to help them monetize their applications through in-app advertising. The Gravite SDK includes all major mobile monetization SDKs, you get access to all relevant RTBs and AdNetworks with a single integration! With Gravite, developers can easily integrate different ad formats, including banners, interstitials, and native ads, into their apps. The SDK also includes advanced targeting and optimization features, such as location-based targeting, frequency capping, and A/B testing, to ensure that the ads shown to users are relevant and effective. Gravite provides developers with a simple and efficient way to generate revenue from their apps while delivering a seamless user experience.
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Documentation
Our documentation provides essential information for publishers to ensure a seamless and secure experience with our products. We comply with age restrictions for apps and data protection regulations. Our SDK and plugin documentation includes installation instructions, usage examples, and troubleshooting guides. We also provide documentation on deprecated features, including alternative solutions and migration guides.
Learn more here!
Formats
Gravite is a mobile advertising platform that is designed to help app publishers to monetize various mobile ad formats. Gravite supports all relevant mobile ad formats, which means that advertisers can choose from a wide range of ad formats that are compatible with different mobile devices.
Some of the mobile ad formats supported by Gravite include interstitial ads, banner ads, native ads, video ads, and rewarded ads. Each ad format has its own unique benefits and can be used to achieve different advertising goals.
Interstitial ads, for example, are full-screen ads that appear between content transitions and are ideal for displaying high-impact messaging. Banner ads, on the other hand, are smaller ads that are typically displayed at the top or bottom of a mobile screen and can be used to increase brand awareness.
With Gravite's support for all mobile ad formats, advertisers can create customized ad campaigns that are optimized for their target audience and achieve their desired advertising goals.